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DMA News March 2010

Welcome to the DMA news for March 2010. The DMA News is updated regularly to bring you up to...

11/03/10 Views: 35 PLAY

Measuring email deliverability

Email marketers often measure deliverability incorrectly and calculate their delivered rate by...

11/03/10 Views: 414 PLAY

Insights into email deliverability

ISPs determine inbox placement by tracking an email marketer’s sender reputation, which is like...

11/03/10 Views: 46 PLAY

DMA Channel

DMA News March 2010

Welcome to the DMA news for March 2010. The DMA News is updated regularly to bring you up to...

11/03/10 Views: 35 PLAY

DMA News February 2010

Welcome to the DMA news for February 2010. The DMA News is updated regularly to bring you up to...

27/01/10 Views: 3478 PLAY

About Data Seal

Richard Evans, Compliance and Member Support Manager of the DMA, speaks to us about why Data Seal...

17/02/10 Views: 118 PLAY

Agency Insight

Creative Orchestra

Chris Arnold, founder and creative partner of Creative Orchestra speaks to us about how Creative...

30/06/09 Views: 695 PLAY

Catchpole - Creatives Employment

Chris Catchpole Creative Partner catchpole&friends Chris started catchpole&friends in August...

5/06/08 2:15 Views: 2395 PLAY

Body Language

Richard Newman - Body Language

Richard has been working with body language since 1995, as a trainer, presenter and coach. He...

20/10/08 2:52 Views: 1562 PLAY

Richard Newman - Secret Signals

Richard has been working with body language since 1995, as a trainer, presenter and coach. He...

20/10/08 4:20 Views: 1364 PLAY

Richard Newman - Pitching

Richard has been working with body language since 1995, as a trainer, presenter and coach. He...

20/10/08 1:04 Views: 1342 PLAY

Branding

Rob Brown -Personal Branding 1

Everyone's talking about personal branding, but what exactly is one? It's a combination of all...

19/09/07 4:03 Views: 7310 PLAY

Rob Brown -Personal Branding 2

Part II - Rob Brown continues his presentation on Personal Branding. Everyone's talking about...

19/09/07 4:48 Views: 2611 PLAY

B J Cunningham - Branding 1

BJ started out importing classic cars from LA. Staring bankruptcy in the face when the market...

11/10/07 1:47 Views: 3612 PLAY

CIM Channel

Marketing Trends Survey-Introduction

The Marketing Trends Survey (MTS) is published by The Chartered Institute of Marketing. Twice a...

9/04/08 0:18 Views: 3039 PLAY

Marketing Trends Survey- Questions

The Marketing Trends Survey (MTS) is published by The Chartered Institute of Marketing. Twice a...

9/04/08 1:37 Views: 1763 PLAY

MTS - Expected Trends

The Marketing Trends Survey (MTS) is published by The Chartered Institute of Marketing. Twice a...

10/04/08 1:19 Views: 1453 PLAY

Collaborative Marketing

Ben Allan - Planning a Collab Campaign

Collaborative marketing is spreading across channels to include Royal Mail door-to-door, direct...

6/02/08 2:13 Views: 4012 PLAY

Ben Allan - Planning/Targeting Campaign

Collaborative marketing is spreading across channels to include Royal Mail door-to-door, direct...

6/02/08 3:35 Views: 1589 PLAY

Finding A Collaborative Partner

Collaborative marketing is spreading across channels to include Royal Mail door-to-door, direct...

6/02/08 1:20 Views: 1446 PLAY

Contact Centres

Automated vs Human

The Listening Company is the UK's fastest growing call centre (as quoted in Marketing's league...

21/04/08 0:45 Views: 1329 PLAY

Brand Reputation

The Listening Company is the UK's fastest growing call centre (as quoted in Marketing's league...

21/04/08 2:53 Views: 1283 PLAY

Customer Expectations

The Listening Company is the UK's fastest growing call centre (as quoted in Marketing's league...

21/04/08 1:31 Views: 1224 PLAY

Copywriting

Salesmanship in Print

Drayton Bird advising that good advertising copy is salesmanship in print. In November 2003 the...

22/02/10 Views: 110 PLAY

The Power of Perseverance

Drayton Bird talks about the importance of perseverence. In November 2003 the Chartered...

22/02/10 Views: 50 PLAY

Consumers deal with people - not teams

Drayton warns that consumers want to deal with people not faceless teams. In November 2003 the...

22/02/10 Views: 42 PLAY

Get it right first - then original

Drayton advises us to concentrate of making an advertising campaign that works, then think about...

22/02/10 Views: 48 PLAY

Attention to Detail

Drayton Byrd talks about the importance of attention to detail when conducting marketing...

22/02/10 Views: 38 PLAY

Creative Showcase

Eurostar Case Study 1

The Campaign Process SPACE took the creative lead in Eurostar’s most ambitious and successful...

14/07/08 2:22 Views: 1390 PLAY

Eurostar Case Study 2

What made the campaign work SPACE took the creative lead in Eurostar’s most ambitious and...

14/07/08 Views: 1470 PLAY

Eurostar Case Study 3

The structure of the campaign SPACE took the creative lead in Eurostar’s most ambitious and...

14/07/08 7:25 Views: 1524 PLAY

Creativity

Salesmanship in Print

Drayton Bird advising that good advertising copy is salesmanship in print. In November 2003 the...

22/02/10 Views: 110 PLAY

The Power of Perseverance

Drayton Bird talks about the importance of perseverence. In November 2003 the Chartered...

22/02/10 Views: 50 PLAY

Consumers deal with people - not teams

Drayton warns that consumers want to deal with people not faceless teams. In November 2003 the...

22/02/10 Views: 42 PLAY

Data Quality

Using Data

Data is used in the leaflet dropping industry and has helped the industry to avoid...

20/10/09 Views: 250 PLAY

Remit of the data council

Mark Roy, Chair of the DMA's Data Council and Chief Executive of the REaD Group plc Having been...

26/05/09 0:26 Views: 612 PLAY

Importance of data

Mark Roy discusses how businesses should view data as a valuable asset and the move from volume-...

26/05/09 0:36 Views: 630 PLAY

Digital Marketing

Measuring email deliverability

Email marketers often measure deliverability incorrectly and calculate their delivered rate by...

11/03/10 Views: 414 PLAY

Insights into email deliverability

ISPs determine inbox placement by tracking an email marketer’s sender reputation, which is like...

11/03/10 Views: 46 PLAY

Barriers to optimal email delivery

The barriers to achieving email deliverability rest with the marketer. It is important to set...

11/03/10 Views: 47 PLAY

Direct Marketing

Salesmanship in Print

Drayton Bird advising that good advertising copy is salesmanship in print. In November 2003 the...

22/02/10 Views: 110 PLAY

The Power of Perseverance

Drayton Bird talks about the importance of perseverence. In November 2003 the Chartered...

22/02/10 Views: 50 PLAY

Consumers deal with people - not teams

Drayton warns that consumers want to deal with people not faceless teams. In November 2003 the...

22/02/10 Views: 42 PLAY

Door Drop

Has the Door Drop industry changed?

The leaflet dropping industry has changed dramatically over the last 23 years. The Leaflet...

20/10/09 Views: 224 PLAY

Cost Effectiveness of Door Drops

The cost effectiveness of door drop is crucial. The Leaflet Company are the largest Door Drop...

20/10/09 Views: 228 PLAY

Creative in the Door Drop Industry

To do something creatively you have got to catch the consumers eye. The Leaflet Company are the...

20/10/09 Views: 290 PLAY

Door Drops and the Environment

Environmental issues have received increasing awareness in the industry in recent years. The...

20/10/09 Views: 204 PLAY

Future of Door Drop Industry

Are changes to be expected in the door drop industry? The Leaflet Company are the largest Door...

20/10/09 Views: 189 PLAY

E-Game Marketing

Ray Mia - Marketing In Gaming Industry

Ray is the Channel Head of XLeague.TV, which is the UK's first channel/website dedicated to all...

6/02/08 5:18 Views: 4515 PLAY

Ray Mia-Growth of Internet For Marketing

Ray is the Channel Head of XLeague.TV, which is the UK's first channel/website dedicated to all...

6/02/08 3:41 Views: 1468 PLAY

Ray Mia - Gaming Demographics

Ray is the Channel Head of XLeague.TV, which is the UK's first channel/website dedicated to all...

6/02/08 1:37 Views: 1689 PLAY

Email Marketing

Measuring email deliverability

Email marketers often measure deliverability incorrectly and calculate their delivered rate by...

11/03/10 Views: 414 PLAY

Insights into email deliverability

ISPs determine inbox placement by tracking an email marketer’s sender reputation, which is like...

11/03/10 Views: 46 PLAY

Barriers to optimal email delivery

The barriers to achieving email deliverability rest with the marketer. It is important to set...

11/03/10 Views: 47 PLAY

How to increase email open rates

Increase email campaign open rates by optimizing your from address and the email subject line and...

11/03/10 Views: 41 PLAY

Effective email subject lines

Create effective subject lines that drive open rates by frontloading the beginning of the subject...

11/03/10 Views: 53 PLAY

Choosing an email service provider

Ensure that you accurately measure deliverability by tracking your inbox placement rate to...

11/03/10 Views: 73 PLAY

Driving response from your emails

Increase email marketing response rates by designing your creative templates with images off and...

11/03/10 Views: 35 PLAY

Is email marketing less effective now?

Email is one of the most cost-effective channels for driving revenue, ROI and building...

11/03/10 Views: 115 PLAY

Client email marketing study

Why has the client e-mail marketing study been launched? Dela Quist is CEO of Alchemy Worx...

3/11/09 Views: 313 PLAY

Survey findings

The primary findings of the client e-mail marketing study. Dela Quist is CEO of Alchemy Worx...

3/11/09 Views: 213 PLAY

Exhibiting

Why do Exhibitions Work?

11/08/08 0:29 Views: 1324 PLAY

Importance of People

8/08/08 0:55 Views: 993 PLAY

Why Exhibitions Work

8/08/08 0:29 Views: 899 PLAY

Green Marketing

Environmental Impact Reduction

What activities are under way to reduce the environmental impact? The GreenScape survey was...

21/10/09 Views: 395 PLAY

CSR Policy

An organisations corporate and social responsibility and the direct marketing activity is an...

21/10/09 Views: 280 PLAY

GreenScape

What is the GreenScape study? The GreenScape survey was commissioned by the DMA Financial...

21/10/09 Views: 265 PLAY

Sales Promotion

ISP News Jan/Feb 2009

This month's issue includes: Sales Promotion in a Recession Regulations New...

30/01/09 Views: 1240 PLAY

Case Study - Give us a few bob

"If you didn't think I was funny live, wait ‘til you see me dead!" The Prostate Cancer...

30/01/09 5:00 Views: 1383 PLAY

Eurostar Case Study 1

The Campaign Process SPACE took the creative lead in Eurostar’s most ambitious and successful...

14/07/08 2:22 Views: 1390 PLAY

Legal Advice

Data protection: Privacy

Caroline Roberts, Direct of Legal and Public Affairs, DMA Caroline Roberts joined the UK Direct...

12/11/08 6:21 Views: 1937 PLAY

ISP - Online Code of Practice

23/04/08 1:35 Views: 1474 PLAY

ISP - The Gambling Act

23/04/08 3:02 Views: 1573 PLAY

Marketing Training

Drayton's Tips - Avoid Meetings

Drayton warns that too many meetings can be a complete waste of time. In November 2003 the...

22/02/10 Views: 33 PLAY

Attention to Detail

Drayton Byrd talks about the importance of attention to detail when conducting marketing...

22/02/10 Views: 38 PLAY

Dela Quist Getting Emails Read

Dela Quist is CEO of Alchemy Worx (www.alchemyworx.com) which is the UK's only full-service agency...

22/11/07 4:08 Views: 8659 PLAY

Mobile Marketing

Why use Mobile Mktg?

ROBERT THURNER COMMERCIAL DIRECTOR, INCENTIVATED Robert joined the board of Incentivated as a...

30/01/08 2:50 Views: 1159 PLAY

Mobile Marketing Integration

ROBERT THURNER COMMERCIAL DIRECTOR, INCENTIVATED Robert joined the board of Incentivated as a...

30/01/08 1:11 Views: 1170 PLAY

Mobile Marketing Growth

ROBERT THURNER COMMERCIAL DIRECTOR, INCENTIVATED Robert joined the board of Incentivated as a...

30/01/08 1:48 Views: 1094 PLAY

Marketing in a Recession

DM in Recession

Mark Roy, Chair of the DMA’s Data Council and Chief Executive of the REaD Group plc Having...

26/05/09 1:43 Views: 327 PLAY

Return on Ideas - Part 1

Part One - Introduction to Return on Ideas Report Dr Robert Shaw, visiting professor at...

24/04/09 Views: 1664 PLAY

Return on Ideas - Part 2

Part Two - Finding a common language between marketing and finance Dr Robert Shaw,...

24/04/09 Views: 675 PLAY

Outsourcing

Outsourcing - The 5 Rules

John is a former graduate recruit for Volvo Car UK and has a solid background in automotive,...

30/05/08 6:22 Views: 1157 PLAY

Outsourcing - Sales Targets

John is a former graduate recruit for Volvo Car UK and has a solid background in automotive,...

30/05/08 0:33 Views: 1068 PLAY

Outsourcing - Customer Mgmnt

John is a former graduate recruit for Volvo Car UK and has a solid background in automotive,...

30/05/08 0:21 Views: 1091 PLAY

Research

Reliable On-line Research

Is on-line research reliable? Cole – Managing Director and Co-founder (Shareholder) David...

20/10/09 Views: 341 PLAY

Top Tips

Top tips for direct marketeers new to research. Cole – Managing Director and Co-founder...

20/10/09 Views: 202 PLAY

On-line Research

How can on-line research be used for direct marketing? Cole – Managing Director and...

20/10/09 Views: 267 PLAY

Research Use

The direct marketing industry does not use research effectively Cole – Managing Director...

20/10/09 Views: 195 PLAY

Is Research Accessible to Marketeers?

Is research undertaken available to marketeers? David Cole - Managing Director and Co-founder...

20/10/09 Views: 280 PLAY

Social Media

Article Marketing

Frank Furness show you how you can use the placement of articles on-line to promote your...

7/01/10 Views: 258 PLAY

Improve your website for FREE

Frank Furness shows you some of the great free on-line resources that can improve the...

7/01/10 4:33 Views: 133 PLAY

Video Marketing

Frank Furness show you how you use on-line videos to promote your business. Frank Furness is an...

7/01/10 Views: 123 PLAY

Suppliers

Lateral Group Intro

Email marketing may have matured, but many companies have yet to make the jump into it to...

10/03/09 0:37 Views: 895 PLAY

CRE:8 Multimedia - Broadband TV & Video

CRE:8 Multimedia have developed a reputation for producing DVDs, Videos and Broadband TV channels...

2/10/08 2:34 Views: 2332 PLAY

Your own TV news program

Forget newsletters, every month you can have your own TV news program streaming on your website...

4/11/08 Views: 1604 PLAY

50 plus Marketing

Dick Stroud - 50-plus Market 1

Reasons to Target the 50-plus Market This clips gives the many reasons why the 50-plus market...

31/10/07 0:54 Views: 5714 PLAY

Dick Stroud - 50-plus Market 2

Segmenting the 50-plus Market This clips gives the most effective way to segmenty the 50-plus...

31/10/07 0:54 Views: 2958 PLAY

Dick Stroud - 50-plus Market 3

Are the 50+ Market Internet Literate? This clip reminds us that many of the 50+ Market have been...

31/10/07 1:00 Views: 3056 PLAY

Word Of Mouth

What Is Word Of Mouth Marketing?

Steve Barton Barton Consulting Steve arrived on the international marketing scene in 1990 when...

14/03/08 1:01 Views: 3384 PLAY

Importance Of Word Of Mouth Marketing

Steve Barton Barton Consulting Steve arrived on the international marketing scene in 1990 when...

18/03/08 1:16 Views: 2113 PLAY

Importance Of Word Of Mouth Marketing

Steve Barton Barton Consulting Steve arrived on the international marketing scene in 1990 when...

14/03/08 1:16 Views: 1558 PLAY

Working with agencies

Catchpole-Paying for pitches

Chris Catchpole Creative Partner catchpole&friends Chris started catchpole&friends in August...

6/06/08 2:25 Views: 986 PLAY

Catchpole - Campaign Inspiration

Chris Catchpole Creative Partner catchpole&friends Chris started catchpole&friends in August...

5/06/08 4:52 Views: 1328 PLAY

Catchpole - Importance of a brief

Chris Catchpole Creative Partner catchpole&friends Chris started catchpole&friends in August...

6/06/08 3:15 Views: 1267 PLAY

SEO

Article Marketing

Frank Furness show you how you can use the placement of articles on-line to promote your...

7/01/10 Views: 258 PLAY

Improve your website for FREE

Frank Furness shows you some of the great free on-line resources that can improve the...

7/01/10 4:33 Views: 133 PLAY

Video Marketing

Frank Furness show you how you use on-line videos to promote your business. Frank Furness is an...

7/01/10 Views: 123 PLAY

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