Mark Roy, Chair of the DMA’s Data Council and Chief Executive of the REaD Group plc Having...
Part One - Introduction to Return on Ideas Report Dr Robert Shaw, visiting professor at...
Part Two - Finding a common language between marketing and finance Dr Robert Shaw,...
Part Three- How can companies put the recommendations into practice? Dr Robert Shaw,...
Part Four - Stopping finance squeezing marketing budgets Dr Robert Shaw, visiting...
Part Five - Case Studies Dr Robert Shaw, visiting professor at Cass Business School, and...
Part Six - Three tips for SMEs Dr Robert Shaw, visiting professor at Cass Business...
Subject Matter Expert, Ian Stewart talks about understanding how the economy impacts on consumers
Ian Stewart, Subject Matter Expert at Acxiom, discusses the changing household budget
Ian Stewart, Subject Matter Expert at Acxiom, discusses understanding the value of products to...
Subject Matter Expert Ian Stewart discusses tracking the effects of the economy on consumers
As we enter 2009 I am sure there will be a number of businesses that will be questioning what the...
Unlike many, I am very optimistic and strongly believe 2009 will bring many opportunities for the...
What companies need to understand is that data should underpin all activity. It should be viewed...
Analytics is the cornerstone of all marketing activity and what companies should be asking...
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